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Looks.com (B) - A Tempting Offer

Kersi Antia; Donna Everatt

商品編號:9B00A013
出版日期:2000/08/29
再版日期:2010/06/01
商品來源:
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Supplement
涵蓋議題:Startups;International Trade;Pricing Strategy
難易度:4 - Undergraduate/MBA
內容長度:1 頁
地域:Hong Kong
產業:Retail Trade
事件年度:1999

A leading French cosmetics house has told the founder and managing director of looks.com that they wouldn't be able to sell products directly to looks.com due to the potential conflicts with existing retailers, but has suggested that they could buy the products on the parallel markets instead. Looks.com will have to weigh the benefits and risks of sourcing these products from an unauthorized distributor. This case is a supplement to the looks.com (A)-A Grey Issue case, 9B00A012.

教學手冊:Looks.com (A) - A Grey Issue - Teaching Note
補充材料: