Metropolitan Life Insurance: e-Commerce
商品編號：9A99E011
出版日期：1999/03/24
再版日期：2010/01/15
商品來源：
商品主題：Entrepreneurship; Information Systems
商品類型：Case (Field)
涵蓋議題：Corporate Strategy;Market Strategy;Information Systems;Insurance
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：USA
產業：Finance and Insurance
事件年度：1998
In 1998, Metropolitan Life's first vice president of Interactive Commerce faced a plethora of opportunities, challenges, and decisions in charting MetLife's strategy for e-commerce. He wanted to move quickly into transacting Web-based commerce, but he had to consider executive support, infrastructure requirements, possibly disenfranchising the sales force, fast-moving competitors, and the frenzied rate of technology change. The case covers almost all e-commerce start-up issues, but from the perspective of a large, established bricks and mortar business. (A 19-minute video is available for purchase with this case.)
教學手冊：Metropolitan Life Insurance: e-Commerce - Teaching Note
補充材料：