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Rossiter Tool Company, PLC

Mark B. Vandenbosch

商品編號:9A97A006
出版日期:1997/07/21
再版日期:2010/02/02
商品來源:
商品主題:International Business; Marketing
商品類型:Case
涵蓋議題:Distribution Design;Channel Conflict
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:United Kingdom
產業:Retail Trade
事件年度:1995

The general sales manager for Rossiter Tool Company, PLC, has received a request from a dealer who has been selling the Rossiter line of tools for approximately four years. The dealer wishes to be considered as a territorial distributor, thus qualifying him for additional discounts on purchases from Rossiter. Rossiter executives realize that granting this request will mean a shift in the company's distribution policy.

教學手冊:Rossiter Tool Company, plc - Teaching Note
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