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Sabena Belgian World Airlines: Weytjens' First Assignment

Mary M. Crossan; Barbara Pierce

商品編號:9A94M004
出版日期:1994/11/15
再版日期:2009/09/09
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Supplement
涵蓋議題:Strategy Formulation;Strategy Implementation;Change Management;Airline Industry;Belgium
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Belgium
產業:Transportation and Warehousing
事件年度:1992

This case is the first supplement to Sabena Belgian World Airlines (A). It outlines the strategic changes implemented by Pierre Godfroid, Sabena’s CEO, and introduces Erik Weytjens, a recent graduate of an MBA program. This case outlines Weytjens’s first assignment to solve a major logistics problem in the dishwashing department. The case, along with the follow-on series of cases, provides the opportunity to: 1) make decisions and take action under realistic constraints of limited information, time, and credibility; and 2) reflect on how the pattern of actions supports or undermines strategy.

教學手冊:Sabena Belgian World Airlines Series - Teaching Note
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