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Iceverks (A): Ben & Jerry's in Russia

Henry W. Lane; Iris Berdrow

商品編號:9A93G007
出版日期:1995/04/03
再版日期:2010/03/03
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Intercultural Relations;International Business;Corporate Responsibility
難易度:4 - Undergraduate/MBA
內容長度:21 頁
地域:Russia
產業:Retail Trade
事件年度:1993

It has been four years since the president had first travelled to Russia to find a partner so that the Ben & Jerry's finest quality, socially conscious and economically feasible super-premium ice cream could be produced in Russia. Now, just a few months in operation, the joint venture was up and running and already profitable. The partners wanted to expand and opportunities were readily available but the president questioned the feasibility of such a move. This case presents a common dilemma faced by international companies - how to manage divergent partner goals and perspectives. May be used with Ben & Jerry's Homemade Inc.: Background Note and Iceverks (B): Summer of 1993.

教學手冊:Iceverks: Ben & Jerry's Homemade Inc. (A) & (B) - Teaching Note
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