編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 8B10M030 | Franz Collection, Inc.: The Road From Subcontracting To Brand - TN | Lien-Ti Bei; Shih-Fen Chen | Entrepreneurship | Brand Management( 932231001 ) |
2 | 8B10M030 | Franz Collection, Inc.: The Road From Subcontracting To Brand - TN | Lien-Ti Bei; Shih-Fen Chen | General Management/Strategy | Brand Management( 932231001 ) |
3 | 9B13M029 | Lenovo: A Chinese Dragon in a Global Village | Pascal Vidal; Pierre-Xavier Meschi | General Management/Strategy | Brand Management( 932231001 ) |
4 | 8B10M030 | Franz Collection, Inc.: The Road From Subcontracting To Brand - TN | Lien-Ti Bei; Shih-Fen Chen | International Business | Brand Management( 932231001 ) |
5 | 9B00AT31 | Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer (Traditional Chinese version) | Niraj Dawar; Peter Yuan | International Business | Brand Management( 932231001 ) |
6 | 9B13M029 | Lenovo: A Chinese Dragon in a Global Village | Pascal Vidal; Pierre-Xavier Meschi | International Business | Brand Management( 932231001 ) |
7 | 8B10M030 | Franz Collection, Inc.: The Road From Subcontracting To Brand - TN | Lien-Ti Bei; Shih-Fen Chen | Marketing | Brand Management( 932231001 ) |
8 | 9B00AT31 | Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer (Traditional Chinese version) | Niraj Dawar; Peter Yuan | Marketing | Brand Management( 932231001 ) |