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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity

Diane M. Phillips; Jason Keith Phillips

商品編號:9B18A016
出版日期:2018/09/03
再版日期:
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:sustainability, brand identity, brand eq
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States
產業:Accommodation & Food Services
事件年度:2017

In May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evolve to meet the expectations of an increasingly sophisticated marketplace?

教學手冊:Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note
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