您選擇的商品

Toy2R: A Pioneer of Creative Designer Toys in Hong Kong

Kevin Au; Bernard Suen; Daisy Wong

商品編號:9B10M060
出版日期:2010/10/13
再版日期:2015/06/22
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Entrepreneurial Marketing;Opportunity Recognition;International Marketing;Product Design/Development
難易度:5 - MBA/Postgraduate
內容長度:12 頁
地域:Hong Kong
產業:Wholesale Trade
事件年度:2009

The case illustrates the intriguing development path of a famous design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to build an entrepreneurial career out of his hobby of collecting designer toys. This case is suitable for teaching MBA and senior undergraduate students about resources acquisition at the startup, development and expansion stages in an entrepreneurship course. It can also be utilized in product development and innovation management courses for business, engineering and design school students.

教學手冊:Toy2R: A Pioneer of Creative Designer Toys in Hong Kong - Teaching Note
補充材料: