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Polaris 2008 (Traditional Chinese version)

Darren Meister; Rua-Huan Tsaih

商品編號:9B08ET11
出版日期:2009/03/18
再版日期:
商品來源:
商品主題:International Business; Management Science; Information Systems
商品類型:Case
涵蓋議題:Internationalization;Computational Finance;Information Technology Strategy;Leveraging Information Technology;CNCCU/Ivey
難易度:5 - MBA/Postgraduate
內容長度:12 頁
地域:Taiwan
產業:Finance and Insurance
事件年度:2008

The chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris' investment plans in Singapore, Vietnam and Abu Dhabi. The chairman's name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, the chairman had made Polaris Securities stand out conspicuously in Taiwan's securities market. He also copied Polaris Securities experiences, such as computational finance, trading platform and customer service, to Polaris Securities (Hong Kong) Ltd. (Polaris Securities HK) to expand his business scope. The chairman contemplated whether Polaris Securities and Polaris Securities HK experiences could be duplicated in Singapore, Vietnam and Abu Dhabi.

教學手冊:Polaris 2008 - Teaching Note
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