MapQuest
商品編號：9B04M044
出版日期：2004/09/20
再版日期：2008/09/18
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Corporate Strategy;Strategic Alliances;Competitive Advantage;Mergers & Acquisitions
難易度：4 - Undergraduate/MBA
內容長度：22 頁
地域：United States
產業：Administrative; Support; Waste Management and Remediation Services
事件年度：1999
MapQuest is a leading provider of mapping services and destination information as well as a publisher of maps, atlases and other guides. On the Internet, they provide these products and services both to consumers directly and to other businesses enabling these businesses to provide location, mapping and destination information to their own customers. The company completed a successful initial public offering five years ago and were in a strong competitive position. However, the markets were allowing competitors to quickly get funding in both private and public deals. As well, there were perceptions that a general stock market bubble existed for technology companies. The chief executive officer had several options available, and wanted to consider those options and present a recommendation to the board. Possible options included splitting the firm's old and new-line business units, raising capital to fund an acquisition strategy, forging a set of alliances, focusing on organic growth, and pursuing the sale of the firm.
教學手冊：Mapquest - Teaching Note
補充材料：