| Global Branding of Stella Artois (Traditional Chinese version) |
| 作者姓名：Paul W. Beamish; Anthony Goerzen |
| 商品類型：Case | 商品編號：9B00AT19 |
| 出版日期：2007/02/23 | 內容長度：22 頁 |
Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew's global branding strategy and tactics are examined, enabling students to consider these concepts in the context of a fragmented .....more
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| Global Branding of Stella Artois |
| 作者姓名：Paul W. Beamish; Anthony Goerzen |
| 商品類型：Case (Field) | 商品編號：9B00A019 |
| 出版日期：2000/10/19 | 內容長度：19 頁 |
Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew's global branding strategy and tactics are examined, enabling students to consider these concepts in the context of a fragmented .....more
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