| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A) |
| 作者姓名：Roberto Galang |
| 商品類型：Case (Field) | 商品編號：9B11M118 |
| 出版日期：2012/02/15 | 內容長度：8 頁 |
Between 2004 and 2011, the Universal Robina Corporation (URC) launched its first ready-to-drink bottled tea product, C2, in three Southeast Asian markets: the Philippines, Vietnam, and Indonesia. URC’s founder hoped to replicate the success that ready-to-drink tea had achieved in China and Japan. Because of the differences in competitive tactics and consumer preferences in each market, URC needed to modify its strategic plan for each to improve the .....more
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| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B) |
| 作者姓名：Roberto Galang |
| 商品類型：Supplement | 商品編號：9B11M119 |
| 出版日期：2012/02/15 | 內容長度：6 頁 |
This case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).
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| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Indonesia (C) |
| 作者姓名：Roberto Galang |
| 商品類型：Supplement | 商品編號：9B11M120 |
| 出版日期：2012/02/15 | 內容長度：5 頁 |
This case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).
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