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| What Business Is Zara In? (Revised) (Simplified Chinese Version) |
| 作者姓名：Daniel Doiron; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19MC029 |
| 出版日期：2019/09/06 | 內容長度：12 頁 |
Industria de Diseno Textil, SA (Inditex), primarily through its flagship brand Zara, had grown to be the world’s number-one fashion manufacturer and retailer with the introduction of what many considered a disruptive fast-fashion business model. However, Inditex’s chief executive officer insisted that this term failed to describe the company’s business model accurately. Like other successful business model innovators, Inditex in 2019 was faced both .....more
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| Visa Inc. and the Global Payments Industry |
| 作者姓名：Neil Bendle; Dan Horne |
| 商品類型：Case (Pub Mat) | 商品編號：9B14A018 |
| 出版日期：2014/05/29 | 內容長度：8 頁 |
A manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.'s position within it. The case outlines the industry's history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.'s competitive .....more
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| IBM: The Iterative Software Development Method |
| 作者姓名：V. Joseph Compeau; Rakan Khalid |
| 商品類型：Case (Field) | 商品編號：9B13E019 |
| 出版日期：2013/06/09 | 內容長度：9 頁 |
This case follows IBM’s use of iterative software development to manage projects. The head of IBM’s Rational Product Development is asked by the head of IBM’s WebSphere Product Development to deliver an additional feature in the Rational product that would enable WebSphere to accomplish some new tasks. The feature requested is a critical requirement that has been requested very late in the product development cycle. Can the Rational Product Development .....more
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| Perfect Popcorn Processing Co.: The Popcorn Predicament (Role Play) |
| 作者姓名：Michael Taylor |
| 商品類型：Supplement | 商品編號：9B12A021A |
| 出版日期：2012/06/22 | 內容長度：11 頁 |
This is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.
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| Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play) |
| 作者姓名：Michael Taylor |
| 商品類型：Supplement | 商品編號：9B12A021B |
| 出版日期：2012/06/22 | 內容長度：11 頁 |
This is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.
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| Paramount Distributing Inc.: The Popcorn Predicament (Role Play) |
| 作者姓名：Michael Taylor |
| 商品類型：Supplement | 商品編號：9B12A021C |
| 出版日期：2012/06/22 | 內容長度：8 頁 |
This is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.
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| Premiere Distributing Inc.: The Popcorn Predicament (Role Play) |
| 作者姓名：Michael Taylor |
| 商品類型：Supplement | 商品編號：9B12A021D |
| 出版日期：2012/06/22 | 內容長度：8 頁 |
This is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.
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| Dependable Equipment Ltd.: The Popcorn Predicament (Role Play) |
| 作者姓名：Michael Taylor |
| 商品類型：Supplement | 商品編號：9B12A021E |
| 出版日期：2012/06/22 | 內容長度：7 頁 |
This is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.
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| Reliable Equipment Ltd.: The Popcorn Predicament (Role Play) |
| 作者姓名：Michael Taylor |
| 商品類型：Supplement | 商品編號：9B12A021F |
| 出版日期：2012/06/22 | 內容長度：7 頁 |
This is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.
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| The Popcorn Predicament: Competition, Conflict and Buying Behaviour |
| 作者姓名：Michael Taylor |
| 商品類型：Case (Gen Exp) | 商品編號：9B12A021 |
| 出版日期：2012/06/22 | 內容長度：2 頁 |
This B2B role-play case, with its six supplements, is a six part interaction between competing Original Equipment Manufacturers, Distributors and End Users, each with their own business priorities. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process, and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. .....more
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