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Hyperlocal or International: Aomi’s Bottleneck and Breakthrough
作者姓名:Caleb Chen, William Wei, Kaiwen Gao, Yutan Yang, Chong Wang, Chang Lu
商品類型:Case (Field)商品編號:W33279
出版日期:2023/08/11內容長度:15 頁

<p align="justify">Acen Haitao Jiang, founder and chief executive officer of Aomi, faced a dilemma. Founded in 2016, Aomi was an online food delivery platform in Macao with a local market share of over 90 per cent. Nevertheless, Macao was a small market with a population of about 680,000 and an area of 32.9 square kilometres, which was becoming a bottleneck for Aomi’s growth. Jiang was considering a Y-strategy, composed of three business .....more

Melco Crown Entertainment: Rolling the Dice and Other Ways to Raise Capital
作者姓名:Stephen Sapp; Matthew Gray
商品類型:Case (Pub Mat)商品編號:9B12N018
出版日期:2012/08/31內容長度:15 頁

The case deals with how the investment banker advising the chief financial officer of Melco Crown Entertainment Limited (MCEL), a casino and entertainment company based in Macau, will suggest the company finance two new gaming resorts currently under construction. The development of these properties has stopped because of insufficient funding, and project timelines have started to be questioned. A decision regarding the best means to raise the necessary .....more