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Going Nuts: The Rifai Acquisition
作者姓名:Lina Tannir, Sara Ammar
商品類型:Case (Pub Mat)商品編號:W43128
出版日期:2025/09/23內容長度:11 頁

Al Rifai Nuts (Rifai) was a firm headquartered in Lebanon and engaged in the production and retailing of mixed nuts. It had sustained its market presence since 1948 and achieved recognition as a brand with considerable equity deeply rooted in local cultural traditions. In response to the economic challenges and instabilities that characterized Lebanon from 2017 to 2020, Rifai was acquired in 2021 by MERIT Invest. After the acquisition, the new management .....more