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Mabe: Learning to Be a Multinational (B)
作者姓名:Jose Luis Rivas; Cristina Odalis Ventura Gonzalez;Daniel Hernandez;
商品類型:Case (Field)商品編號:9B15M121
出版日期:2016/01/15內容長度:11 頁

Mexican electric appliances company Mabe had grown from being a leading national firm in its field to an international company with presence in most of the Americas and Russia. It had ventured into emerging markets and intended to continue its expansion to other countries. The company gathered together five directors to form an Action Learning team that would evaluate its entry into India together with directors from its potential partner, Italian .....more