ROQ.AD and the Ad-Tech Industry |
作者姓名:Christopher Williams; Umair Shafique; |
商品類型:Case (Field) | 商品編號:9B16M069 |
出版日期:2016/04/20 | 內容長度:10 頁 |
By August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices. .....more
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