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What Business Is Zara In? (Revised) (Simplified Chinese Version)
作者姓名:Daniel Doiron;
商品類型:Case (Pub Mat)商品編號:9B19MC029
出版日期:2019/09/06內容長度:12 頁

Industria de Diseno Textil, SA (Inditex), primarily through its flagship brand Zara, had grown to be the world’s number-one fashion manufacturer and retailer with the introduction of what many considered a disruptive fast-fashion business model. However, Inditex’s chief executive officer insisted that this term failed to describe the company’s business model accurately. Like other successful business model innovators, Inditex in 2019 was faced both .....more