Huayi Brothers: Strategic Transformation |
作者姓名:Jie Li; Jean-Louis Schaan; |
商品類型:Case (Field) | 商品編號:9B15M126 |
出版日期:2015/12/17 | 內容長度:14 頁 |
In March 2015, Huayi Brothers Media Corporation is China’s most influential entertainment company, accounting for one-fifth of the country’s total yearly box office revenues. In recent years, in an effort to leverage its movie content and copyrights, the company has expanded into developing and distributing games on the Internet as well as building entertainment theme parks in Asia. Now, the chairman and co-founder is considering a partnership with .....more
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