| Santa Fe Relocation Services: Regional Brand Management (Traditional Chinese version) |
| 作者姓名：Niraj Dawar; Nigel Goodwin |
| 商品類型：Case | 商品編號：9B05AT29 |
| 出版日期：2007/06/26 | 內容長度：17 頁 |
Sante Fe Relocation Services was a premium provider of relocation services based in Hong Kong. Founded in 1980, the company had built a reputation as a reliable, high-quality packer and mover of household goods. By 2000, the company also offered a full range of relocation support services including visa and immigration applications, home searching and cultural and language training. Santa Fe relocated expatriates and their families between Asian countries .....more
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| Global Branding of Stella Artois (Traditional Chinese version) |
| 作者姓名：Paul W. Beamish; Anthony Goerzen |
| 商品類型：Case | 商品編號：9B00AT19 |
| 出版日期：2007/02/23 | 內容長度：22 頁 |
Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew's global branding strategy and tactics are examined, enabling students to consider these concepts in the context of a fragmented .....more
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| Santa Fe Relocation Services: Regional Brand Management |
| 作者姓名：Niraj Dawar; Nigel Goodwin |
| 商品類型：Case (Field) | 商品編號：9B05A029 |
| 出版日期：2005/11/28 | 內容長度：15 頁 |
Sante Fe Relocation Services was a premium provider of relocation services based in Hong Kong. Founded in 1980, the company had built a reputation as a reliable, high-quality packer and mover of household goods. By 2000, the company also offered a full range of relocation support services including visa and immigration applications, home searching and cultural and language training. Santa Fe relocated expatriates and their families between Asian countries .....more
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| Global Branding of Stella Artois |
| 作者姓名：Paul W. Beamish; Anthony Goerzen |
| 商品類型：Case (Field) | 商品編號：9B00A019 |
| 出版日期：2000/10/19 | 內容長度：19 頁 |
Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew's global branding strategy and tactics are examined, enabling students to consider these concepts in the context of a fragmented .....more
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