Homeland Foods: Fruit to be Shared |
作者姓名:Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden, Grace de Gelder |
商品類型:Case (Field) | 商品編號:W25547 |
出版日期:2022/05/06 | 內容長度:8 頁 |
In January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, gourmet .....more
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia |
作者姓名:Anahit Armenakyan; Raffi Elliott; |
商品類型:Case (Field) | 商品編號:9B20A028 |
出版日期:2020/04/06 | 內容長度:15 頁 |
A young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotional .....more
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Tatev Revival Project |
作者姓名:Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami;Marwa Hachem;Ralph Khattar;Tamara Zeidan; |
商品類型:Case (Field) | 商品編號:9B14M151 |
出版日期:2015/06/04 | 內容長度:19 頁 |
Perched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist .....more
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