The president and founder of a Toronto, Ontario transportation company considers his future and that of the family-owned company in the face of major changes in the for-hire trucking industry. After 50 years in the trucking industry, the president considers simplifying operations and expanding the business or, alternatively, stepping down as president and passing control to a successor.

The human resources manager for logistics and supply chain management at BAX China must consider her company's high rate of staff turnover. In her monthly report to the managing director, the turnover had reached 12 per cent in the first eight months of the year. The human resources manager must evaluate the company's current methods of dealing with turnover and consider what additional action should be taken. Logistics was a complex and rapidly .....more

The management team at WestJet was reviewing its growth plans in light of an anticipated merger of Air Canada and Canadian Airlines. The merger would result in a near monopoly of domestic air travel in Canada and a new set of opportunities and challenges for the handful of smaller airlines in the country. Under the circumstances, WestJet was considering whether it should shift from its focus of building on its success in Western Canada and expand .....more

The chief financial officer for the Ontario Transportation Capital Corporation was contemplating some of the accounting policies that would apply to his preparation of the Highway 407 Express Toll Route 1997/1998 financial statements. He needed to determine when highway toll revenues and expenses should begin to be recognized, when and how the highway should be capitalized and amortized, and how rehabilitation and maintenance activities should be .....more

The general manager of Rosenbluth International's Mexican operations, had recently been given the task of transforming Bancomer Travel Services, a small Mexican-owned agency, into a branch office of Rosenbluth International. The Rosenbluth service concept has contributed to RI's success in the US and Canadian business travel industry, but the US/Canadian success does not imply that the Rosenbluth service concept can be taken carte blanche .....more

The general manager of Rosenbluth International's Mexican operations, had recently been given the task of transforming Bancomer Travel Services, a small Mexican-owned agency, into a branch office of Rosenbluth International. The Rosenbluth service concept has contributed to RI's success in the US and Canadian business travel industry, but the US/Canadian success does not imply that the Rosenbluth service concept can be taken carte blanche .....more

This two-part case, (see Air Miles (B), case 9A94A003), is about decisions relating to the introduction of AIR MILES (TM), a loyalty incentive program, to the Canadian market. An integral part of the case is a three minute video, which can be purchased with the case (video 7A94A002). The cases are designed to be taught in one class period. The decision point for the first part of the case takes place two weeks before the initial launch of the AIR .....more

This two-part case, (see Air Miles (A), case 9A94A002), is about decisions relating to the introduction of AIR MILES (TM), a loyalty incentive program, to the Canadian market. In the first case, the student is asked to assess the marketing strategy, with particular emphasis on the efficacy of the planned television commercials. The second part of the case takes place three months later. Response to the launch had resulted in high target market awareness, .....more