A top student in an MBA program had been pursued by the top-tier consulting firms that were recruiting at his school. Impressed by the prestige of the industry, he decided to choose a career in management consulting. After less than a year in the consulting profession, the recent graduate accepts a marketing position that pays much less. The former consultant reflects on his own career decision-making and the process of reducing risk when making a .....more

North York Electrolysis and Aesthetics is a local family-owned business. The business is experiencing high demand for more all-inclusive services. To become more profitable, the owner wants to expand her aesthetics salon to an all-inclusive spa that would provide services such as reflexology, yoga, deep tissue therapy and acupuncture. In order to raise the funds required for the expansion, she must consider the issue of either common, preferred or .....more

This case addresses the concepts of quality in services and the role of information technology in providing breakthrough service. By capitalizing on an opportunity created by the deregulation of the airline industry, Rosenbluth has used technological innovation and a commitment to the service deliverers to add value for both the end users of business travel services as well as to reduce travel expenses for the corporations themselves. This case illustrates .....more