| Ziva – Preserving Differentiators in Times of Growth and Increasing Competition - Teaching Note |
| 作者姓名：suresh srinivasan, Shreyas Basavaraj, Ayushi Asthana |
| 商品類型： | 商品編號：W42318 |
| 出版日期：2025/04/25 | 內容長度：18 頁 |
Teaching note for product W42317.
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| Ziva—Preserving Differentiators in Times of Growth and Increasing Competition |
| 作者姓名：suresh srinivasan, Shreyas Basavaraj, Ayushi Asthana |
| 商品類型：Case (Field) | 商品編號：W42317 |
| 出版日期：2025/04/25 | 內容長度：19 頁 |
Arun Excello Homes Pvt. Ltd. operated Ziva, as an “elite active” retirement community carving a premium position for itself. Recently, some of the largest builders in the country had entered the elite market with competing products and were attempting to dent Ziva’s ability to extract a price premium. How could Ziva protect its differentiators and preserve its competitive advantage? Also, Ziva had significant unused land which needed development, .....more
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