| Airbnb: Home Sharing in China - Teaching Note |
| 作者姓名：Paul W. Beamish; Zoe Yang |
| 商品類型： | 商品編號：8B20M141 |
| 出版日期：2020/07/31 | 內容長度：9 頁 |
Teaching note for product 9B20M141.
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| Airbnb: Home Sharing in China |
| 作者姓名：Paul W. Beamish; Zoe Yang |
| 商品類型：Case (Pub Mat) | 商品編號：9B20M141 |
| 出版日期：2020/07/31 | 內容長度：9 頁 |
In 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expanding .....more
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