| LI-NING: The “Chasing Dreams” Airport Show Controversy |
| 作者姓名：Hui Sang, Zhaoxi Xu, Yizhuo Chen, Ziyi Hui |
| 商品類型：Case (Pub Mat) | 商品編號：W37005 |
| 出版日期：2024/08/29 | 內容長度：7 頁 |
LI-NING, founded by China’s “prince of gymnastics” Li Ning in 1990, is a professional sports brand. On September 20, 2022, LI-NING held its “Chasing Dreams” airport show in Hubei, China. However, on October 15, netizens pointed out that some of the new products resembled Japanese military uniforms from the time of the Second World War, quickly sparking a heated debate online. On October 17, two senior executives from LI-NING made statements on social .....more
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| LI-NING: The “Chasing Dreams” Airport Show Controversy - Teaching Note |
| 作者姓名：Zhaoxi Xu, Yizhuo Chen, Ziyi Hui, Hui Sang |
| 商品類型： | 商品編號：W37006 |
| 出版日期：2024/08/29 | 內容長度：12 頁 |
Teaching note for product W37005.
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| Orpea’s European-Based Nursing Facilities: Expanding to China (Simplified Chinese Version) |
| 作者姓名：Yan (Anthea) Zhang; Wenhong Zhang; Zhuo Chen; |
| 商品類型：Case (Field) | 商品編號：9B19MC038 |
| 出版日期：2019/09/26 | 內容長度：14 頁 |
Founded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences between .....more
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| Orpea’s European-Based Nursing Facilities: Expanding to China - Teaching Note |
| 作者姓名：Yan (Anthea) Zhang; Wenhong Zhang; Zhuo Chen |
| 商品類型： | 商品編號：8B19M038 |
| 出版日期：2019/05/17 | 內容長度：8 頁 |
Teaching note for product 9B19M038.
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| Orpea’s European-Based Nursing Facilities: Expanding to China |
| 作者姓名：Yan (Anthea) Zhang; Wenhong Zhang; Zhuo Chen |
| 商品類型：Case (Field) | 商品編號：9B19M038 |
| 出版日期：2019/05/17 | 內容長度：12 頁 |
Founded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences between .....more
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