| Malaysia's Genting: Gambling on the West - Teaching Note |
| 作者姓名：Justin Paul; Zalina Rosli; Sumit Mitra |
| 商品類型： | 商品編號：8B14M106 |
| 出版日期：2014/09/22 | 內容長度：6 頁 |
Teaching note for product 9B14M106.
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| Malaysia's Genting: Gambling on the West |
| 作者姓名：Justin Paul; Zalina Rosli; Sumit Mitra |
| 商品類型：Case (Field) | 商品編號：9B14M106 |
| 出版日期：2014/09/22 | 內容長度：12 頁 |
Genting, a gaming company that monopolizes the Malaysian market, entered the U.K. gaming market in 2004 and faced competition from established players, different customer preferences across casinos in the United Kingdom, and changes in the British government’s gaming regulations. Genting had to rely on local management to run the business in the United Kingdom, as the market was still new to it. In operating casinos with different but established .....more
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