| Dassai: Opening a Sake Brewery in the United States |
| 作者姓名：Yuri Taira, Lisa Cavanaugh, Rui Jorge B. Basto da Silva |
| 商品類型：Case (Pub Mat) | 商品編號：W34735 |
| 出版日期：2024/06/05 | 內容長度：21 頁 |
The Japanese sake market witnessed a 40-year decline, fueled by shifting consumer preferences and an aging customer base. Asahi Shuzo Co. Ltd. (Asahi Shuzo), a once-struggling brewery from Yamaguchi, defied the trend with the success of its singular brand of sake, Dassai. By 2022, under the leadership of the founder and chairperson of the company, Asahi Shuzo’s sales surpassed ￥ (yen) 16.5 billion, marking a phenomenal 165-fold increase since 1984. .....more
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| Dassai: Opening a Sake Brewery in the United States - Teaching Note |
| 作者姓名：Yuri Taira, Lisa Cavanaugh, Rui Jorge B. Basto da Silva |
| 商品類型： | 商品編號：W34736 |
| 出版日期：2024/06/05 | 內容長度：26 頁 |
Teaching note for product W34735.
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| Lotte Yukimi Daifuku: Ice Cream for Winter - Instructor Spreadsheet |
| 作者姓名：Yuri Taira, Lisa Cavanaugh, Rui Jorge B. Basto da Silva |
| | 商品編號：W29883 |
| 出版日期：2023/05/15 | 內容長度：182 頁 |
Spreadsheet to accompany product #W29882.
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| Lotte Yukimi Daifuku: Ice Cream for Winter - Teaching Note |
| 作者姓名：Yuri Taira, Lisa Cavanaugh, Rui Jorge B. Basto da Silva |
| | 商品編號：W29882 |
| 出版日期：2023/05/15 | 內容長度：23 頁 |
Teaching note for product #W29881.
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| Lotte Yukimi Daifuku: Ice Cream for Winter |
| 作者姓名：Yuri Taira, Lisa Cavanaugh, Rui Jorge B. Basto da Silva |
| 商品類型：Case (Pub Mat) | 商品編號：W29881 |
| 出版日期：2023/05/15 | 內容長度：18 頁 |
Yukimi Daifuku was an ice cream that had been sold exclusively during the winter season in Japan for almost four decades. Lotte Co., Ltd. (Lotte) entered the ice cream market thirty years after its major competitors, so the company strategically targeted the ice cream off-season, when other producers were not promoting their products. Lotte successfully grew the product’s sales, and Yukimi Daifuku became an iconic winter ice cream in Japan. However, .....more
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