| VariCut's Strategic Choice - Teaching Note |
| 作者姓名：Dezhi Chen; Youping Chen; Paul W. Beamish |
| 商品類型： | 商品編號：8B15M116 |
| 出版日期：2015/11/13 | 內容長度：18 頁 |
Teaching note for product 9B15M116.
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| VariCut's Strategic Choice |
| 作者姓名：Dezhi Chen; Youping Chen; Paul W. Beamish; |
| 商品類型：Case (Field) | 商品編號：9B15M116 |
| 出版日期：2015/11/13 | 內容長度：10 頁 |
In March 2015, the managing director of VariCut Electronics Component Company in Shanghai, China, was contemplating whether the company should shift its business focus from label printing to label printers. Because of fierce competition and a slowdown in the company’s 12-year-old label manufacturing business, the company was finding its competitive advantage hard to sustain. In contrast, the company’s emerging business of producing label printers .....more
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