| Ssangyong Corporation (Traditional Chinese version) |
| 作者姓名：Paul W. Beamish; David J. Sharp; Chang-Bum Choi; Yongwook Jun |
| 商品類型：Translation | 商品編號：9A98MT02 |
| 出版日期：2006/11/16 | 內容長度：18 頁 |
Ssangyong Corporation, a major Korean general trading company (GTC) needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers' departure-from-traders phenomenon had led to fierce competition among traders, and weakened GTCs' bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong's existing product-market portfolio might be redefined. A second .....more
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| Ssangyong Corporation |
| 作者姓名：Paul W. Beamish; David J. Sharp; Chang-Bum Choi; Yongwook Jun |
| 商品類型：Case (Field) | 商品編號：9A98M002 |
| 出版日期：1998/03/20 | 內容長度：17 頁 |
Ssangyong Corporation, a major Korean general trading company (GTC) needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers' departure-from-traders phenomenon had led to fierce competition among traders, and weakened GTCs' bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong's existing product-market portfolio might be redefined. A second .....more
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