| Linkfluence: Building on ActSocial's Relationships - Teaching Note |
| 作者姓名：Wei Lyu; Ying Zhou; Jianfeng Chai; Darren Meister |
| 商品類型：Note | 商品編號：8B17M161 |
| 出版日期：2017/09/11 | 內容長度：8 頁 |
Teaching note for product 9B17M161.
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| Linkfluence: Building on ActSocial's Relationships |
| 作者姓名：Wei Lu; Ying Zhou; Jianfeng Chai; Darren Meister |
| 商品類型：Case (Field) | 商品編號：9B17M161 |
| 出版日期：2017/09/11 | 內容長度：13 頁 |
Founded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services. The firm then adjusted its model to focus on providing online social media and digital content marketing services. After significant success from 2013 to 2015, ActSocial was fully acquired by Linkfluence, a leading global social media monitoring and research company. As part of this larger company, .....more
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