| Ippudo: Bringing Japan To Paris In a Bowl |
| 作者姓名：Caroline S.L. Tan; Yi Zhu |
| 商品類型：Case (Field) | 商品編號：9B20A008 |
| 出版日期：2020/12/02 | 內容長度：12 頁 |
In early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the .....more
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| Ippudo: Bringing Japan To Paris In a Bowl - Teaching Note |
| 作者姓名：Caroline S.L. Tan; Yi Zhu |
| 商品類型：Note | 商品編號：8B20A008 |
| 出版日期：2020/12/02 | 內容長度：12 頁 |
Teaching note for product 9B20A008.
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