| Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll |
| 作者姓名：Yanhong Guo, Baolu Wang, Deming Kong |
| 商品類型：Case (Field) | 商品編號：W25204 |
| 出版日期：2021/09/20 | 內容長度：7 頁 |
Dalian Xinyi Electronics Co., Ltd. (Dalian Xinyi), founded in 2014 and based in the province of Liaoning, China, had created a catch doll brand, Paw Toy, and operated more than 10 physical catch doll stores across the country. To deal with fierce competition from offline competitors, Dalian Xinyi had developed an online claw game application (app) in 2018 and had become a domestic Chinese catch doll brand, operating both an online app and offline .....more
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| Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll - Teaching Note |
| 作者姓名：Yanhong Guo, Baolu Wang, Deming Kong |
| 商品類型： | 商品編號：W25205 |
| 出版日期：2021/09/20 | 內容長度：14 頁 |
Teaching note for product W25204.
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| Beijing Xiaomi Technology Co.: Growth Via Online Channels - Teaching Note |
| 作者姓名：Miao Cui; Yanhong Guo;Feixiang Peng;Jilong Wang;Liang Wang;Tianyue Yang |
| 商品類型： | 商品編號：8B14A074 |
| 出版日期：2015/01/30 | 內容長度：14 頁 |
Teaching note for product 9B14A074.
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| Beijing Xiaomi Technology Co.: Growth Via Online Channels |
| 作者姓名：Miao Cui; Yanhong Guo;Feixiang Peng;Jilong Wang;Liang Wang;Tianyue Yang |
| 商品類型：Case (Pub Mat) | 商品編號：9B14A074 |
| 出版日期：2015/01/30 | 內容長度：11 頁 |
Beijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store .....more
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