| Hanbao One’s Expansion Strategy: Reaching Small Clients |
| 作者姓名：Yanan Dong, Jing Chen, Juan Li, Yini Zheng, Qinggang Meng |
| 商品類型：Case (Field) | 商品編號：W41993 |
| 出版日期：2025/04/25 | 內容長度：16 頁 |
Hao Liang, the founder and chairman of Zhengzhou Hanbao One Food Co. Ltd. (Hanbao One), convened a meeting with senior management at headquarters to discuss the company’s future development strategy. Founded in 1991, Hanbao One had become a major supplier of hamburger buns to large Western fast food brands in China. But consumer demand for more diverse and health-oriented bakery products had begun to grow along with the popularity of baked goods in .....more
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