| From PPG to VANCL: Business Model Evolution of Online Apparel Retailing |
| 作者姓名：Xiaobo Wu; Xubo Bai |
| 商品類型：Case (Pub Mat) | 商品編號：9b11M012 |
| 出版日期：2011/08/18 | 內容長度：14 頁 |
In October 2005, PPG pioneered a new business model for online apparel retailing in China. Targeting men’s low-end apparel, PPG’s new model met with great initial success due to its responsive supply chain, lighter distribution channel (i.e. no physical stores), and costly advertising. However, underlying limitations of PPG’s business model led to its eventual failure. Followers learned from both PPG’s successes and failures. VANCL, another online .....more
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| From PPG to VANCL: Business Model Evolution of Online Apparel Retailing - Teaching Note |
| 作者姓名：Xiaobo Wu; Xubo Bai |
| 商品類型： | 商品編號：8B11M012 |
| 出版日期：2011/08/16 | 內容長度：7 頁 |
Teaching note for 9B11M012
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