FamilyMart in China: The Divorce of a 20-Year International Partnership? - Teaching Note |
作者姓名:Liang Lucas Wang; Xuan Feng |
商品類型: | 商品編號:8B21M072 |
出版日期:2021/08/31 | 內容長度:12 頁 |
Teaching note for product 9B21M072.
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FamilyMart in China: The Divorce of a 20-Year International Partnership? |
作者姓名:Lucas Liang Wang; Xuan Feng |
商品類型:Case (Pub Mat) | 商品編號:9B21M072 |
出版日期:2021/08/31 | 內容長度:11 頁 |
A dramatic dispute between two partners was about to push their long-time, successful international alliance to the verge of collapse. FamilyMart Co. Ltd. (FamilyMart) Japan and Taipei-based Ting Hsin International Group (Ting Hsin) had collaborated through a brand licensing arrangement to develop and operate FamilyMart convenience stores in mainland China for nearly 20 years. With FamilyMart stores topping the ranking of foreign convenience store .....more
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