| So-Young: Innovating the Business Model in China - Teaching Note |
| 作者姓名：Xiangyang Ma; Xinyu Shao;Tieshan Li;Xiuhong Wang |
| 商品類型： | 商品編號：8B20M112 |
| 出版日期：2020/09/06 | 內容長度：12 頁 |
Teaching note for product 9B20M112.
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| So-Young: Innovating the Business Model in China |
| 作者姓名：Xiangyang Ma; Xinyu Shao;Tieshan Li;Xiuhong Wang |
| 商品類型：Case (Field) | 商品編號：9B20M112 |
| 出版日期：2020/09/06 | 內容長度：12 頁 |
On May 2, 2019, So-Young International Inc. (So-Young) became the first Chinese Internet-based company in the cosmetic surgery sector to be listed on the Nasdaq Stock Market. With effective use of the Internet and mobile devices, So-Young provided a one-stop resource that allowed consumers to access information about cosmetic treatments, search for and purchase cosmetic surgery services, and benefit from peer and professional support during recovery. .....more
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