| The Coming One: Revitalizing the Brand of A Variety Show - Teaching Note |
| 作者姓名：Xingyu Chen, Ling Jiang, Qiao Wang, Chuang Tang, Alain Chong |
| 商品類型： | 商品編號：W34875 |
| 出版日期：2025/01/31 | 內容長度：15 頁 |
Teaching note for product W34874.
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| The Coming One: Revitalizing the Brand of A Variety Show |
| 作者姓名：Xingyu Chen, Ling Jiang, Qiao Wang, Chuang Tang, Alain Chong |
| 商品類型：Case (Pub Mat) | 商品編號：W34874 |
| 出版日期：2025/01/31 | 內容長度：15 頁 |
The digital entertainment industry had burgeoned with the advancement in streaming media technology and the growing popularity of social media. In 2019, <i>The Coming One</i>, a musical talent variety show in China jointly produced by Wajijiwa Entertainment and Tencent Video, was approaching its third season, and audiences were losing interest. Danni Long, the founder and chief executive officer of Wajijiwa, was confronted with the challenge .....more
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