| Shanghai TOEX Trading Co.: The Going Global Challenge - Teaching Note |
| 作者姓名：Xiaorong Chen; Andreas Schotter; Wei Lyu |
| 商品類型：Note | 商品編號：8B16M125 |
| 出版日期：2016/08/07 | 內容長度：14 頁 |
Teaching Note for product 9B16M125.
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| Shanghai Toex Trading Co.: The Going Global Challenge |
| 作者姓名：Xiaorong Chen; Andreas Schotter; Wei LV; |
| 商品類型：Case (Field) | 商品編號：9B16M125 |
| 出版日期：2016/07/08 | 內容長度：12 頁 |
Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX’s business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX's founder believed .....more
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