| XiamenAir in 2014: The Dreamliner Decision |
| 作者姓名：W. Glenn Rowe; Xiaomei Guo |
| 商品類型：Case (Field) | 商品編號：9B14M054 |
| 出版日期：2014/05/13 | 內容長度：19 頁 |
In spring 2014, XiamenAir is the most profitable of the five largest airlines in China. With bases in Xiamen, Fuzhou and Hangzhou, its flight network covers major cities in China with international service to Macao, Taiwan, Hong Kong and other Southeast Asian countries. The company prides itself on its differentiation strategy: customer service, building a brand and reputation that its customers trust and providing a service for which its customers .....more
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| XiamenAir in 2014: The Dreamliner Decision - Teaching Note |
| 作者姓名：W. Glenn Rowe; Xiaomei Guo; Nicole Davey Makris |
| 商品類型： | 商品編號：8B14M054 |
| 出版日期：2014/05/06 | 內容長度：10 頁 |
Teaching note for product 9B14M054.
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