| Keep: Commercializing China’s Mobile Fitness Unicorn |
| 作者姓名：Xiaojun Fan, Xin Li |
| 商品類型：Case (Pub Mat) | 商品編號：W25559 |
| 出版日期：2022/05/13 | 內容長度：14 頁 |
Recent years had witnessed the social phenomenon of the rise of Internet brands. Looking at Internet fitness unicorn brand Keep’s brand commercialization process, Keep demonstrated the path of creation, product adjustment and upgrade, and brand extension logic of Internet app brands. Keep started as a single-tool app providing exercise content and data records, and gradually developed into a one-stop fitness and exercise platform by actively adjusting .....more
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| Keep: Commercializing China’s Mobile Fitness Unicorn - Teaching Note |
| 作者姓名：Xiaojun Fan, Xin Li |
| 商品類型： | 商品編號：W25560 |
| 出版日期：2022/05/13 | 內容長度：13 頁 |
Teaching note for product W25559.
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