| Tims China: Brand Positioning in China |
| 作者姓名：Xiangyang Ma, Ze Yu, Tieshan Li |
| 商品類型：Case (Pub Mat) | 商品編號：W37845 |
| 出版日期：2024/09/10 | 內容長度：12 頁 |
Despite Tims China already operating more than 800 stores, the coffee company was still at a disadvantage in terms of store numbers. An urgent issue that the chief executive officer and his management team needed to resolve was how to rapidly expand to achieve economies of scale: Should they stick to company-owned stores to maintain absolute control over quality, or open up to franchising to rapidly expand their footprint?
|
| Tims China: Brand Positioning in China - Teaching Note |
| 作者姓名：Xiangyang Ma, Ze Yu, Tieshan Li |
| 商品類型： | 商品編號：W37846 |
| 出版日期：2024/09/10 | 內容長度：9 頁 |
Teaching note for product W37845.
|
| Tims China: Brand Positioning in China - Student Spreadsheet |
| 作者姓名：Xiangyang Ma, Ze Yu, Tieshan Li |
| 商品類型： | 商品編號：W37847 |
| 出版日期：2024/09/10 | 內容長度：78 頁 |
Spreadsheet to accompany product W37845.
|