| Operations Strategy at Galanz - Teaching Note |
| 作者姓名：Kokin Lam; Xiande Zhao |
| 商品類型： | 商品編號：8B10D05 |
| 出版日期：2010/08/20 | 內容長度：14 頁 |
Teaching note for product 9B10D005.
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| Operations Strategy at Galanz |
| 作者姓名：Chi Hung Ng; Barbara Li; Xiande Zhao; Xuejun Xu; Lei Yang |
| 商品類型：Case (Field) | 商品編號：9B10D005 |
| 出版日期：2010/08/20 | 內容長度：17 頁 |
Starting from a humble beginning of being a manufacturer of down feather products owned by Shunde Township, Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself into a world class manufacturer of microwave ovens producing about 50 per cent of the global output in 2003. This case describes the competitive and operational strategies that Galanz used to achieve such a meteoric growth. The company started out with a clear competitive strategy .....more
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