| Qingke Facilities Leasing: Strategic Decision-Making to Capture the Apartment Leasing Market - Teaching Note |
| 作者姓名：William Wei, Vicky Nie, S. Bruce Thomson, Christy-Ke Tu |
| | 商品編號：W24849 |
| 出版日期：2021/09/11 | 內容長度：9 頁 |
Teaching note for product W24848.
|
| Qingke Facilities Leasing: Strategic Decision-Making to Capture the Apartment Leasing Market |
| 作者姓名：William Wei, Vicky Nie, S. Bruce Thomson, Christy-Ke Tu |
| 商品類型：Case (Field) | 商品編號：W24848 |
| 出版日期：2021/09/11 | 內容長度：11 頁 |
In April 2012, Qingke Facilities Leasing Ltd. (Qingke), a technology-based real estate management company, was founded to provide a long-term apartment rental service to young professionals in Shanghai and some other cities. The goal was to rent constructed but vacant apartments on the Shanghai market by leveraging information technology resources for all operations and by employing a model of standard apartment renovation.<br><br>A decentralized .....more
|