Linkfluence: Building on ActSocial's Relationships |
作者姓名:Wei Lu; Ying Zhou; Jianfeng Chai; Darren Meister |
商品類型:Case (Field) | 商品編號:9B17M161 |
出版日期:2017/09/11 | 內容長度:13 頁 |
Founded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services. The firm then adjusted its model to focus on providing online social media and digital content marketing services. After significant success from 2013 to 2015, ActSocial was fully acquired by Linkfluence, a leading global social media monitoring and research company. As part of this larger company, .....more
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Battle in the Air (A): Intrinsic and China's Wireless Industry |
作者姓名:Wei Lu; Zhang Shen |
商品類型:Case (Field) | 商品編號:9B01M060 |
出版日期:2001/09/05 | 內容長度:22 頁 |
Intrinsic Technology Ltd. is a Shanghai-based wireless Internet software provider. China has a large number of mobile phone users and the market is growing. Various domestic and overseas companies are competing to capture a part of this market. Intrinsic recognized the opportunity to tap into the mobile phone market and was one of the first to offer these users wireless Internet technology. The founder of the company must decide what the next step .....more
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