| Kuaishou: Developing a Livestreaming E-Commerce Business |
| 作者姓名：Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert Pun |
| 商品類型：Case (Pub Mat) | 商品編號：W26400 |
| 出版日期：2021/06/12 | 內容長度：11 頁 |
As a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, Kuaishou needed to evaluate the possibility of entering the livestreaming e-commerce market, as livestreaming was becoming one of the hottest ways to sell to Chinese consumers. The co-founder and chief .....more
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| Kuaishou: Developing a Livestreaming E-Commerce Business - Teaching Note |
| 作者姓名：Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert Pun |
| 商品類型： | 商品編號：W26401 |
| 出版日期：2021/06/12 | 內容長度：10 頁 |
Teaching note for product W26400.
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