| Freshippo: Business Model Evolution in Alibaba’s New Retail Platform - Teaching Note |
| 作者姓名：Vincent Chang |
| 商品類型： | 商品編號：8B19M093 |
| 出版日期：2019/09/13 | 內容長度：35 頁 |
Teaching note for product 9B19M093.
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| Freshippo: Business Model Evolution in Alibaba’s New Retail Platform |
| 作者姓名：Vincent Chang; Qiong Zhu |
| 商品類型：Case (Pub Mat) | 商品編號：9B19M093 |
| 出版日期：2019/09/13 | 內容長度：13 頁 |
The first Freshippo store opened in Shanghai, China in January 2016. It was not until nine months later that the second store was opened. However, from that point on, Freshippo stepped up its nationwide expansion by opening a new store every six days, on average. By June 2018, Freshippo owned 46 stores in 13 cities and had set a target of operating over 100 stores by the end of 2018. When entering a Freshippo store, customers not only saw an array .....more
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