This case focused on the scenario of income inadequacy at the Madras Crocodile Bank and Centre for Herpetology, a notable zoo in Mamallapuram, Tamil Nadu, India. The zoo was run on the income it generated through visitors’ fees, corporate sponsorship, individual donors, and grants. It was under pressure to increase its revenue, reduce the surplus of reptiles, and maintain the climatic conditions inside the premises. The solution potentially lay in .....more

Teaching note for product W36676.