| Smaart Home Furniture: Adding Value By Adding Services - Teaching Note |
| 作者姓名：Vidya Suresh; M Selvalakshmi |
| 商品類型： | 商品編號：8B19M090 |
| 出版日期：2019/06/09 | 內容長度：9 頁 |
Teaching note for product 9B19M090.
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| Smaart Home Furniture: Adding Value By Adding Services |
| 作者姓名：Vidya Suresh; M Selvalakshmi |
| 商品類型：Case (Field) | 商品編號：9B19M090 |
| 出版日期：2019/06/09 | 內容長度：8 頁 |
In 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded players, and online retail stores. The founder and managing director was considering extending his manufacturing business by also offering sofa servicing, which would require changes in the company’s production, .....more
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