| Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets |
| 作者姓名：Nicole R.D. Haggerty; Serena Virani;Caroline Wu;Victoria Stopar;Fatima Haq |
| 商品類型：Case (Field) | 商品編號：9B20A006 |
| 出版日期：2020/01/21 | 內容長度：8 頁 |
Based in Mwanza, Tanzania, family-owned and operated Exotic Expeditions Tanzania Ltd. was a leading tour operator in East Africa. The company was purchased in December 2014 and experienced considerable success the following year. The owners felt that there was an opportunity for growth within the company and believed that the best way to realize this growth was to improve their marketing efforts and service offerings. The family wanted to remain profitable .....more
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| Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets - Teaching Note |
| 作者姓名：Nicole R.D. Haggerty; Serena Virani;Caroline Wu;Victoria Stopar;Fatima Haq |
| 商品類型： | 商品編號：8B20A006 |
| 出版日期：2020/01/21 | 內容長度：10 頁 |
Teaching note for product 9B20A006.
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